York Community Report: Fakiha Baig speaks with Schulich School of Business marketing Professor Eileen Fischer about her recently published study in the Consumer Research Journal. They discuss why markets are not supplied with more plus sized clothing when they are in such high demand. They also speak about an online movement and what they are doing to conquer this problem. For for information please take a look at the Journal of Consumer Research for January of 2013.
Feature Report: Fakiha Baig speaks with Liz Rosoff who is the show runner for a clothing store in San Francisco called Betabrand. They discuss the stores marketing campaign to use women with PhD’s as their models instead of traditional model bodies that are often showcased in typical advertisements. For more information please visit http://www.betabrand.com
Independent Arts Report: Rosie Michel chats with Pat Evans, one of the co-chairs for the Grandmother’s AIDS Advocacy Network (GRAN) which advocates for policies changes in Canada that support an improved quality of life for grandmothers caring for child orphaned by AIDS in Sub-Saharan Africa. They discuss how this organization formed, why they chose to advocate for AIDS issues in the third world, their 2014/2015 action items and how they managed to accurately reflect their work on the needs of the African community. For more information please check out their website http://grandmothersadvocacy.org/